Quit Netflix, wear a jumper: Britons face barrage of patronising tips on cutting costs

From buying supermarket value brands to putting on a jumper in cold weather, people with wealth and power have been enthusiastically advising the public on how to cope with the cost of living crisis.

Many seem unaware that Britain’s poorest families have no margin to absorb higher costs, and that genuine need has given them first-hand experience of how to make their budgets go further. Recent analysis by the Resolution Foundation showed that household spending has risen most for those on the lowest incomes, which the thinktank said highlighted the need for proper targeted support rather than money-saving tips.

Here are some of the most ignorant suggestions that have provoked ire:

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