Premier League seals £2bn US television rights deals with NBC to 2028

The American broadcaster NBC has renewed its television deal with the プレミアリーグ in a new six-year agreement worth £2bn. That is almost double what the company, the home of Premier League coverage in the United States since 2013, paid for their current contract in 2016.

The new deal, understood to be worth $2.7bn (£2bn), goes some way to offsetting the £2bn Premier League clubs have lost since the start of the pandemic. Over the next three years the Premier League will filter £1.6bn down the football pyramid, having on Thursday announced a further £25m of Covid impact funding to clubs in Leagues One and Two and the National League.

The Premier League has completed its international broadcast sales processes in Europe, the Middle East and Africa but there are deals in the rest of the Americas and Asia Pacific to be concluded and further increases in revenue would see solidarity payments to EFL clubs go up.

The agreement with NBC covers all 380 matches in a season and runs to 2028. Matches are averaging 609,000 viewers this season, the highest average to this point since 2015-16 and up 14% from last year.

NBC faced heavy competition in bidding from CBS and ESPN, who put in a joint offer during the second round of bidding. Fox, from which NBC first gained the rights, did not put in an individual bid during the second round but partnered with other groups.

“Interest in the Premier League is going from strength to strength and it is great to see the growing global demand to watch our matches and engage with the league,” said the league’s chief executive, Richard Masters. “Our international and domestic broadcast revenues over the next cycle will give stability and certainty to the game as a whole, which is particularly important as football recovers from Covid-19 losses.

“We are proud to provide more investment into our football pyramid than any other football league in the world.”

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