P​rosecco protesters rise up against ‘ruthless expansion’ of Italian winemakers

Fabio Magro was woken up by the excruciating sound of chainsaws early one morning in late July 2019, and when he looked out of his bedroom window, the unthinkable was happening.

It was just a couple of weeks after the hills surrounding his village, Miane, in Italy’s prosecco-producing Treviso province, were declared a Unesco World Heritage site.

“I couldn’t understand what was going on,” said Magro. “Just 10 metres from our home the forest was being razed to the ground, without a word of warning to me or any of my neighbours.”

Decades-old trees were torn down within a couple of weeks to make way for the production of more prosecco – the best-selling Italian wine in the world.

But as the sparkling wine’s success enriches wine-makers, residents of Miane and the 14 other villages nestled among the so-called “Unesco hills” of Conegliano and Valdobbiadene, are rising up against what they describe as the ruthless expansion of its production.

Magro argues that the vineyard behind his home has not only damaged the environment, but is posing a risk to the health of his family and those of his three neighbours. Several protests have been held in the village of about 3,000.

“I grew up here and our territory has always produced wine, but now it is out of control,” said Magro. “A forest was destroyed to create a vineyard which uses an intensive kind of agriculture. The rows of vines are really dense and need to be treated with a contraption that works like a cannon – it launches pesticides that come within a few metres of our children’s bedrooms.”

Magro and his neighbours did try to block the creation of the vineyard. “The owner told us: ‘If you don’t like it, you can sell your house’. All that matters is business, we as human beings don’t count.”

Interest in Treviso province grew after 2009, when its wines were granted the superior DOCG, or denomination of controlled and guaranteed origin, status. Prosecco-making has also flourished in other the provinces of Italy’s north-eastern Veneto region, where the sparkling wine carrying the DOC status, which requires slightly less strict production guidelines, is made. In the 10 years up until 2020, authorities in Veneto, which is led by the far-right League party, allocated a €480m grant to the wine sector, with the bulk of the money going towards prosecco.

“The cultivation of prosecco is increasing more and more,” said Andrea Zanoni, a regional councillor with the Democratic party. “Only 15 days ago the region gave the approval to another 6,000 or so hectares for prosecco.”

Such are the economic rewards from the wine that not only have many farmers shifted their focus solely on prosecco, others who had no experience in farming have entered the business.

“I know someone who abandoned his masonry company to make prosecco,” added Zanoni. “Prosecco is now a monoculture, and this is having serious collateral effects.”

Zanoni said the use of pesticides in the prosecco-making areas has increased by about 36% in the last eight years.

“Many forests have been destroyed while pastures that are very useful for biodiversity have been supplanted by prosecco,” he said. “Cypress trees, important for biodiversity, have also been eliminated while ground water, rivers and streams have been polluted by pesticides and wastewater from wineries.”

Corrado Pizziolo, the bishop of Vittorio Veneto, one of the towns that make up the Unesco heritage site, received a barrage of insults online after appealing for more sustainable prosecco production. Priests in the area have also included the topic in their sermons.

“I have never said that we shouldn’t produce prosecco – it is a very appreciated wine, all around the world,” said Pizziolo. “The prosecco hills are a resource and need to be defended, but they also need to be respected. Monoculture damages the environment everywhere and it will eventually boomerang on the region. We need to be more responsible.”

Leaders of the Veneto region deny that expansion has been uncontrolled, saying the wine is produced only in already-existing vineyards. Authorities work alongside the Treviso-based consortium for prosecco-makers to establish sustainable guidelines, while the recent allocation of an additional 6,250 hectares to producers was a temporary measure to counter adverse weather conditions and high market demand, said Federico Caner, Veneto’s councillor for agriculture.

“The future of prosecco in Veneto can only rhyme alongside quality and sustainability,” he added.

In a statement, the consortium said: “We have so far been committed to sustainability by educating winegrowers about increasingly sustainable forms of vineyard management. We now need to take a further step, together with the institutions and entire community, because the issue of environmental protection concerns everyone, and if this object is missing then we undermine the very foundations of our local economic system.”

But living next door to a vineyard, the pledges of environmental awareness from politicians and winemakers are not enough to placate Magro and his fellow activists.

“The majority of the population doesn’t live off prosecco but they live with the consequences of prosecco,” he said. “This is the problem, because those who get rich from it carry gold in their hands; those who don’t only carry crumbs.”

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