‘It’s a lawless place’: working in the real life Ten Percent

Ten Percent, the English language remake of French smash hit Call My Agent!, premiered on Prime Video this week after months of anticipation.

Taking its cue from the original, it’s full of storylines about agents dealing with needy, fragile and often narcissistic clients, as well as cameos from the likes of Helena Bonham Carter, Dominic West, Himesh Patel and David Harewood. Though much of the plot remains the same, the quirky French mannerisms are replaced with a stuffy British way of doing things. “If Ten Percent seems, en ocasiones, too deferential to the showbiz world, this is its luvviest concession," a Guardian review dicho.

But the show stays true to what made Call My Agent so successful – the depiction of that unique relationship between agent and client. We see the agents treading the fine line with the stars, sometimes having to lie or massage their egos to persuade them into deals – and sometimes out of them. Whether it’s talking them through a facelift or giving relationship advice, they’re invariably drawn into their clients’ personal lives.

Encima de eso, they have to compete with each other for the most lucrative contracts and the most sought-after clients, turning the office into a sink-or-swim environment full of backstabbing, corporate incompetence and misjudged love affairs.

So is it really true to life? We asked a former agent’s assistant and talent manager at a British talent agency what it’s really like to be an agent to the stars.




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