El desaire de Cristiano Ronaldo borra miles de millones del valor de mercado de Coca Cola

La retirada de Cristiano Ronaldo de dos botellas de Coca-Cola durante una rueda de prensa en el Euros ha coincidido con una caída de 4.000 millones de dólares en el precio de las acciones del gigante de las bebidas..

The Portugal captain is a renowned health fanatic and made it clear what he thinks of the carbonated soft drink. The 36-year-old shifted the bottles of Coca-Cola away from him during a press conference in Budapest on Monday in the prelude to his country’s Group F game against Hungary.

Ronaldo followed it by holding up bottle of water before declaring in Portuguese: “Agua!", appearing to encourage people to choose that instead.

Coca-Cola’s share price dropped from $56.10 a $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.

Coca-Cola, one of the official sponsors of Euro 2020, replied on Tuesday with a statement that said “everyone is entitled to their drink preferences” with different “tastes and needs”.

A Euros spokesperson said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”

Ronaldo is a pop culture colossus, boasting nearly 300 million Instagram followers.

El martes, he scored twice in Portugal’s 3-0 win over Hungary – moving beyond France great Michel Platini as the record goalscorer at the European Championship finals with 11.

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