The online fashion retailer Asos has struck a deal with the US department store chain Nordstrom that will put Topshop clothing back in brick and mortar stores.
Nordstrom is taking a minority stake in the Topshop, Topman, Miss Selfridge and activewear HIIT brands – which Asos bought in March after the collapse of Sir Philip Green’s Arcadia empire – for an undisclosed sum, as part of a joint venture announced on Monday.
Nordstrom will sell the brands on its websites and in its 350 stores. It will also allow shoppers to collect and send back Asos products at its stores.
“Partnering with Nordstrom will support our US strategy, allowing us to offer that to even more 20-somethings in North America,” the Asos chief executive, Nick Beighton, 前記.
Nordstrom operates across the US and Canada, and attracts nearly 2bn annual visits to its website each year. The company had a longstanding history with Topshop, prior to Arcadia’s collapse, having sold its clothes in the US from 2012. しかしながら, this will be the first time that Asos-owned clothing hits the high street.
Asos acquired Topshop, alongside some of Arcadia’s other leading brands, out of administration in a £330m deal in March. Arcadia collapsed in November 2020, following years of poor trading and high costs that were exacerbated by the pandemic.
“We’re excited about offering the Asos brands to our customers and we know we can help further amplify the recognition of the already popular Topshop and Topman brands,” said the Nordstrom president and chief brand officer, Pete Nordstrom.